Being a music genius means a lot more smart moves like constantly exploring, redefining your craft and audience when most necessary, effecting profitable changes to your materials as in product facelift, and sometimes rebranding --- just so you can attract more new fans, maximize market success and also keep a strong relevance in the industry.
The above music marketing exercises just hit John Q! After the successful release of his 8 track reggae debut album ("Feel Good Reggae") which was fully recorded in Bob Marley's Tuff Gong Studios, Jamaica, John Q is now seriously romancing with AfroPop --- putting his next reggae project on indefinite hold.
His AfroPop romance suddenly began when he featured Bright (the next half of Ghana's Hip Life duo, BUK BAK) on a crazy AfroPop joint they call "Dirty Dance". "Dirty Dance" is a total revelation! --- it made John realise his comfortable natural in AfroPop, revealing that his brand nature works out more in sync with AfroPop than it does with reggae. Now, AfroPop has snatched John Q from almighty reggae and a lot more back cuts are currently being worked out in the studio to be sooner released in follow to "Dirty Dance".
Not that John Q is skeptical about the market prospects of his reggae project and so is using AfroPop as a fast escape --- any smart music critic well privy to the brand John Q will remark that John's genre switch is just a change in ensemble, he still will serve his fans with the same streamline of message themes but this time the messages are on different beats other than reggae rhythms.
"Dirty Dance" has been premiered on Yfm, a top-notch lifestyle radio station in Ghana, and it is played daily in the morning between 8 and 10 hours, GMT. The song is scheduled for further promo in other parts of Africa, Europe, America and beyond --- ahead of its video shoot.
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